Above is the three-minute highlight version of the Splunk interview. If you like this, and we think you will, you’ll want to watch the full-length version here: www.youtube.com How do you see the dark matter inside your business? There are tons of data that your servers are kicking out that you probably haven’t been able get a good look at. Splunk lets you see that data, and discover new facts about your business. “When we started the company, one of the things we did is we decided to take some time—a year or more—to figure out what to do,” says Rob Das, co-founder and chief architect of Splunk. “So instead of starting with a concept, we went out and explored ideas with people. … The first thing we wanted to do is talk to the people in IT we know, and find a problem they universally had. … The second thing was building something they were willing to pay for. We built some really cool things in the past, and people weren’t willing to pay for it. It was really hard to monetize and build a big company on it. Lastly, [we wanted to find] a place where there wasn’t a lot of competition.” What they came up with is a way to search and find answers in the vast amount of data produced in IT. The amount of data being produced was growing at a rapid pace, but no one had given the same attention to searching back-end systems that Google had given to web search. Enter Splunk. “We started out as Google for IT data,” says Erik Swan, co-founder and CTO. “That was a big hit back in …


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